A premium e-commerce website created for Hair Powered, a UK hair and beauty brand specialising in wigs, hair extensions, hairpieces and styling accessories.
A digital experience with a clear job to do.
A premium e-commerce website created for Hair Powered, a UK hair and beauty brand specialising in wigs, hair extensions, hairpieces and styling accessories. The website combines an elegant visual identity with organised product collections, colour and length variants, responsive product pages and a smooth mobile shopping experience. The design focuses on presenting a large product range clearly while creating a professional, trustworthy and conversion-focused online store.
- Discipline
- Web Store
- Scope
- HTML / CSS / .liquid
- Studio
- ITECQ / United Kingdom
One project.
Four decisive moves.
Scroll to move through the thinking behind the experience.
Let the collection lead without losing clarity.
Shopping for hair is a visual decision. The experience needed to make style, colour and length feel easy to explore while keeping product detail close at hand.
Build discovery around the product.
Large imagery, considered collection routes and a focused product journey help visitors move naturally from inspiration into the details that shape a purchase.
A storefront with confidence and character.
The collection sits at the centre of a responsive shopping experience that supports browsing, comparison and a clearer path towards buying.
Commerce, interface and delivery.
The work connected storefront structure, visual direction, responsive engineering and the practical systems needed to keep the experience useful after launch.
What moved
together.
HTML
Direction before decoration.
CSS
Clarity in every state.
.liquid
Built for real use.
Bespoke Construction
